Stef Ziev is a former TV Executive turned certified life and executive coach who appears as an expert on NBC’s Today show, including the segment Coach Me If You Can, as well as SiriusXM Satellite Radio on various channels.

Stef spent nearly two decades as an award-winning, senior development executive in the entertainment industry. She worked for DreamWorks and The Oxygen Network where she developed and oversaw original movies and series for television, several of which won and were nominated for awards, including an Emmy.

Over the last decade plus of coaching, Stef has had the privilege of working with thousands of successful and driven executives, leaders, and organizations in the fields of entertainment, law, marketing, financial services, accounting, and publishing at companies including The New York Times, Google, Viacom, NBCUniversal, The Siegfried Group, Pearl Vision, Wirecutter, Eloquii, and more.

While predominately immersed in the world of media, Stef was always drawn to psychology and professional development. She studied Spiritual Psychology at the Master’s level at the University of Santa Monica and received her coaching certification (CLC) from Coach For Life, an Accredited Coach Training Program (ACTP). She has earned the Associate Certified Coach (ACC) designation from the International Coach Federation (ICF) and is Hogan Certified.

Stef’s goal with every client is to remind them they have the choice to live and lead with more joy and freedom which creates more impact with greater ease. When they choose to shed their limits, shift their paradigms, and uncover the truth of who they are, profound, meaningful and powerful change occurs. Her coach-approach is designed to increase connectivity, awareness and accountability within and among leaders, teams, and the organization overall, which elevates the internal dynamic, increases morale, and positively enhances the workplace culture–and by association, the brand and its values.