Stef Ziev is a former TV executive turned certified life and executive coach and author of the book, The Choice Is Yours: A Simple Approach to Live and Lead with More Joy, Ease and Purpose, which is available for pre-order now and will be released on May 24, 2023.

Since starting her coaching practice in 2007, Stef has worked with thousands of successful and driven professionals, executives, leaders, and organizations in the fields of entertainment, law, marketing, financial services, accounting, engineering, and talent delivery at companies including The New York Times, Google, American Express, Viacom, NBCUniversal, Pearle Vision, and many more. She’s appeared on NBC’s Today show in the segment she created called Coach Me If You Can, and she’s also been featured as a guest expert on ABC’s Good Morning America, On With Mario Lopez on iHeartRadio, and various shows on SiriusXM.

For nearly two decades, Stef was an award-winning senior development executive in the entertainment industry. While serving as a vice president at The Oxygen Network, she developed and oversaw original movies and series for television, several of which won, and were nominated for, awards, including an Emmy.

Throughout her life, Stef was always focused on personal and professional development. She studied psychology at the master’s level at the University of Santa Monica and received her coaching certification (CLC) from Coach For Life, an Accredited Coach Training Program (ACTP). She has earned the Associate Certified Coach (ACC) designation from the International Coach Federation (ICF). 

Stef is here to help us navigate the ever-changing world with conscious choice and empower us to bring more intention to the choices we make, so that we have more agency over the results we create.